As an increasing number of businesses venture out into the realm of social media, an increasing number of platform options are begin developed for these businesses to choose from.  But with all of the options, how do you choose.  The key to this dilemma is fairly simple.  If you truly understand your target market, you [...]

In an age where social media has taken over the online communication stream, one of the most common complaints that I hear is that there are very few all encompassing social media platforms, that allow users to post content to multiple social media sites from one location. Currently, if you do not utilize an [...]

There are so many outside applications for Twitter…some of which are purely fun, and others that are really helpful. Some of these applications are more helpful than others for bloggers, others are helpful for business owners. Take a look and see which of these will help you maximize the social media marketing benefit of Twitter [...]

One of the biggest challenges in social media is generating so much content. Each site provides an opportunity to share information with an interested audience. But how can you do that without spending 24 hours a day creating content? By learning to re-purpose your original post or article, you can get more milage out of [...]