One of the worlds largest media service firms has just released a study of over 17000 internet users in 29 different countries entitled “When Did We Start Trusting Strangers?” (link goes to pdf). It’s a very lengthy study but touches on many important topics. They did a great job with the design to keep [...]

One of the biggest question we recieve from clients and potential clients is along the lines of “How do we measure our ROI” or “How do we know the campaign is working?”  This is definitely the largest gap in social media marketing right now.  However with a little bit of ingenuity you can pull some [...]

It’s been gaining mainstream buzz this year, but Twitter has finally stepped into the bigtime recently with the Wired article about how Twitter broke the news about the Earthquake.  To be clear, “Twitter” the company didn’t break the news, but Twitter users were all tweeting about the earthquake before any major news site had published [...]

As social networks work out their monetization strategies and try to figure out how to leverage their user base, there is an internal battle between offering advertising versus other types of pay-to-play interactivity. It’s not hard to see - it’s happening very publicly on Facebook - but what’s going to win in the end [...]

The adoption of social networks for business purposes will fall into five main segments of leadership attributes; innovators, early adopters, early majority, late majority and laggards. Which leadership attribute will customers and employees migrate to most? Which best describes your business?