As an increasing number of businesses venture out into the realm of social media, an increasing number of platform options are begin developed for these businesses to choose from.  But with all of the options, how do you choose.  The key to this dilemma is fairly simple.  If you truly understand your target market, you [...]

There has been a pretty consistent buzz about mobile internet access growing as well as location based services. It’s not a stretch to see a lot of ways these would work well together. When you add in the popularity of the iPhone and other phones that are location aware it makes it even more [...]

Facebook caught a lot of flack over Beacon, and the whole idea of behavioral advertising came under fire. The massive backlash over Beacon was not only a setback for Facebook, but for the whole social media industry, who have been building their networks to create the holy grail of advertising platforms - media rich, [...]