Social Media Marketing is built around a core concept…relationships. It is the distinguishing factor from older methods of marketing that involve corporation-generated content, sent out en masse. The late 90’s and early 2000’s were primarily a time of high volume information generation, scattered across a wide array of groups. Now, with the advent of Web [...]

According to Neilsen Netratings, social network traffic continues to grow (as does social media in general.) Despite their growing pains and downtime more and more people seem to find their way onto sites like Twitter and Facebook. What’s shocking is that Twitter has suffered some SIGNIFICANT downtime issues and yet, continues to grow in [...]

Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name.. And, at the root of these marketing effects is consumers’ knowledge. In other words, consumers’ knowledge about a brand makes consumers respond differently to the marketing of the brand.
Who Controls Brand Equity?
In Web 1.0 days brand [...]

Businesses will again chase the promise of gains in practices using all this social stuff as the new method. However they will likely fail miserably if they don’t change how they relate to the people first. The Warning Label says: Don’t install this technology unless you can relate to people. Get it?

The popularity of a web site is measured by traffic. The popularity of a product is measured by sales, traffic from consumers.In a world of information overload we rely on search engines to help us find what we’re looking for whether it be information, products, services and now people.
Popularity is also an influence of conversational [...]

The behavior of the markets is the new standard which continually shapes the markets behavior. Your behavior in communities and how you relate to others shapes your relations. As Kevin Kelly said: “a successful standard tends to remain forever”. And businesses dare ask, How long this “social stuff” will last? Go figure.

Social network operators are constantly trying to add “stickiness” to their networks aimed at bring users back frequently. They understand the bell curve of user knowledge, experience and understanding or lack of understanding.
Vying for our attention, and those of our friends, they strategize on partnerships, new technology, content and marketing tactics to create the [...]

Every so often a new technology comes along and fascinates and excites businesses and consumers alike. Previously, e-commerce won our hearts. Then we all fell for search engines, and the world wide web was redefined. Now, that new technology is social networking and it’s an exciting place to be. New technology [...]

Then people move into business roles and somehow think human relations take second seat to making money quick……this mentality has breed short term thinking, cost cutting, cover ups and poor quality products and services needing a defense which takes away energy from building relationships, value and pride in what one does and what a business offers.