Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name.. And, at the root of these marketing effects is consumers’ knowledge. In other words, consumers’ knowledge about a brand makes consumers respond differently to the marketing of the brand.
Who Controls Brand Equity?
In Web 1.0 days brand [...]

The adoption of social networks for business purposes will fall into five main segments of leadership attributes; innovators, early adopters, early majority, late majority and laggards. Which leadership attribute will customers and employees migrate to most? Which best describes your business?

In economics, utility is a measure of the relative satisfaction from or desirability of consumption of goods and services. Given this measure, one may speak of increasing or decreasing utility using the World Wide Web, and thereby explain social behavior in terms of attempts to increase one’s Youtility.
Each new function and feature added to our [...]

Bloggers like traffic, readers, followers, comments and being quoted by others. People like to be followed on Twitter, Friendfeed, Social Median and the host of other “social media” conduits appearing in the space. All of this related activity helps individuals and companies “rise to the top of the heap” which becomes an important [...]

Bloggers like traffic, readers, followers, comments and being quoted by others.  People like to be followed on Twitter, Friendfeed, Social Median and the host of other “social media” conduits appearing in the space.  All of this related activity helps individuals and companies “rise to the top of the heap” which becomes an important position in [...]