Most businesses of any size have a web presence. However presence doe not equate to engaging with your market rather it is simply a billboard. The term “engagement” has changed and business must learn the new meaning or loose their customers.
The tools of the social web advance weekly and now the movement of “open source” [...]

The result of applying the four critical components is quantitative, measurable success that drives your business forward in the Era of Social Computing. You will be surprised at what kind of results you can produce. Surprised pleasantly if you successfully apply the previous components. Surprised by negative results if you don’t.