Social media marketing gurus can be lumped into bunches - those that understand personal branding using social media, and those that understand how to translate that to business branding.  If you are currently interested in social media marketing, or are researching for business purposes,  you likely know that there are tons of self-proclaimed social media [...]

When you speak with many executives and marketers, the concept of a “brand” is something they are comfortable with discussing and frequently can tell you the difference between their brand strategies and other marketing efforts. Having worked with many small businesses, the idea of their company being a “brand” is unclear, as are the [...]