When you speak with many executives and marketers, the concept of a “brand” is something they are comfortable with discussing and frequently can tell you the difference between their brand strategies and other marketing efforts. Having worked with many small businesses, the idea of their company being a “brand” is unclear, as are the [...]

Business blogging’s most arduous and time consuming task is getting that relevant content published on a daily basis.
You’ve optimized for search engine visibility, you’ve submitted your site to directories, you’ve been monitoring your analytics and tracking conversions.
Working Hard for the Content
You’ve been working pretty hard for the content, so why not let that content work [...]