Understanding HOW your readers view and use your blog is important.  By understanding the way a user interacts with your site, you can better design your site to meet their needs.  In addition, you’ll increase your site’s stickiness and subscription rate, and make your monetization more effective.
Darren Rowse wrote on this when he discussed his [...]

Using a heat map to locate the ‘hot’ spots on your site can be helpful in determining your site navigation and design.  But, you might be thinking that because your site doesn’t rely on advertising for monetization you don’t need to know where the hot spots on your site lie.
However, remember that even blogs that [...]