I’ve written about the importance of comments when it comes to blogging. As a blogger, you’ll be known by the comments you leave and receive. Comments, after all, are a great way to get important user feedback from your readership. Unfortunately, rogue blog comments on a blog can also be a source of frustration for [...]

Depending on your chosen field, becoming known as an expert varies in degree of difficulty.  However, in most cases, your expert status depends on:
Your Own View of YourselfIn other words, the words you use to describe yourself are often taken at face value.  If you think you are an expert on your topic, say it!
Google’s [...]

Logically we can agree that search marketing and organic search placement is very important, but how much does it really impact your business?
Does your company really need to pay attention to your brand’s reputation in search results? Is it that important? Well, given that 400 million searches are conducted in Google alone everyday, you might [...]

Or, at least that’s what a study released recently says.  And, I tend to believe it, as it mirrors my own search usage.
This is why SEO (search engine optimization) is vital to a business that must compete on Google. 
What words do people use to search for my site?These ‘key’ words are words you will [...]

Look at this chart on Pontiac. It’s a graph from hitwise on the search term Pontaic’s use over the last month.
The corresponding surge in traffic is due to their brave advertising campaign:
The blogosphere has been abuzz this past week about Pontiac’s new TV spot that features a Google screen capture with "Pontiac" [...]

File this one under “the intersection of RSS and search engine
placement”.
With its new sitemap service, Google has given webmasters, and SEO firms, an
unparalleled amount of control over how websites are indexed.
As explained on its website, Google Sitemaps are lists
of urls from a website.  Using specific XML tagging a webmaster can list
the pages of a site, [...]