If you have dedicated yourself to business blogging for the past few years you will have accumulated archives that are rich in relevant content. Does a post only serve it’s purpose at the time it is written? What about the wealth of information that you have preserved in your archives? And how does Google view [...]

Unlike a print or radio ad campaign where, once verbiage and images have been signed off on you are done, business blogging and social media marketing is almost a living thing, requiring your attention on a daily basis. But unlike that print or TV ad that fades from your customer’s memory as soon as it [...]

A lot of businesses wonder why they should even get involved in business blogging in the first place. Whenever I talk to people about this concept I get a question like this, “Aren’t blogs just written by people that have nothing better to do?” As you can see, blogs and blogging in general [...]

If you have taken any blog training, you no doubt are feeling that you have the formula down for search engine optimization and blog marketing. You probably may also be vaguely familiar with the love hate relationship between SEO and Google. One SEO expert suggests that the formula that you have learned, if applied without [...]

A local skate board retailer is interested in how search engine visibility and optimization will cross over to mobile web. What modifications will he need to make to his blog and site? He is wise to express interest given that his users are heavy mobile users.
Though this area of SEO is evolving, there [...]

The Chartered Institute of Marketing in the U.K recently said that businesses need to invest in SEO if they want to survive online. They go on to say how most people “Google” a word to find a business. If you are a real estate broker in Denver, Colorado and someone Googles “real estate broker in [...]

Have you ever noticed how news sites, article sites, and blogs often have a higher google page rank than other internet sites? Have you ever wondered why? It really comes down to content. With search engines, content is king! As such, blog marketing can help you keep your content fresh, and [...]

Blog optimization assures that your site ranks high in multiple search engines. The search engines spider your site seeking relevant words and phrases, but, what if the relevant words being sought are in Spanish? As with any blog marketing campaign, you have invested a great deal of research breaking down your demographics. RSS publishing allows [...]

Blog marketing begins with knowing your audience. Performancing Metrics is a comprehensive metrics tool and service designed with bloggers in mind. More so, it has the ability to measure data from limitless blogs and across networks, catering to the needs of both large and small sites.
It’s free, easy to use, and will paint a [...]