Every few weeks I come across an article, website, blogger, or bump into one of my friends in the search engine marketing business and I’m reminded of something about SEO I take for granted. It seems obvious to link keywords, make sure that keywords are located in H1 tags, and that my navigation isn’t [...]

If you are in the process of researching Web 2.0 marketing strategies for your company’s blog, or if you have been speaking to potential SEO or Web 2.0 partners, you no doubt are deluged in acronyms and buzz words. SEO, SEM, PPC, long tail, AOV, ROI, CPA, CPC, conversions…these terms are delivered ad nauseum. [...]

RSS technology offers a variety of opportunities to use search engine optimization (SEO) for content promotion. However, not all SEO is created equal. One of the "unequal" SEO strategies invovles what is known as black hat SEO. You can recognize black hat SEO companies by their promises of almost immediate results in sky-rocketing your company [...]

One of the fastest ways to rank highly on a search term is by it’s inclusion in headlines within your posts.  For instance, notice I’ve used the term "SEO Strategies" as the title for this post.
Within a few weeks I should begin seeing ranking performance on the key phrase SEO Strategies.  My rankings here will [...]