One of the keys to effective business blogging is fresh content and frequent posting. If your customers know that they can find useful content and the latest news by visiting your business blog, they will be more likely to come back — and more likely to buy something from you. And, fresh Web content is [...]

According to a Pew study, 57 million Americans have read a blog. This means that business blogging can be a great way for you attract traffic to your Web site. Offering useful information and taking care to include keywords that search engines will notice are good ways to draw potential customers to your business blog.
SEO [...]

A primary reason for business blogging is to draw search engines to your content. 
This happens because search engines index your content each time you ‘ping’ them that you have updated.  Because blogs are updated frequently, they ‘ping’ frequently and are therefore indexed frequently.
And, because blogs are made up of a great deal of text, [...]

Because you want to offer the reader a site with content that updates often, you might consider integrating RSS news directly on your main page.
Take a look at our main page, RSSApplied.com.  Notice that on the left side we have real time news delivered via RSS.  Then, on the right side we’ve integrated the RSS [...]

While content is, indeed, king as far as blogging goes, it’s important to ensure you are using ‘key’ words when blogging.  Not only should those keywords be used in your text and title, they should be used often in your html tags.  Search engine creators design their algorithms to weight these tags heavily, as they [...]

Some people, desperate to rank well in Google will go to any lengths to achieve page one status. 
One such error in judgement is the hidden image text that is exploited on many sites.  For instance, see the above image?  Hover over it and you’ll see I have tagged it with an appropriate keyword that [...]