Google is deploying “universal search” – a comprehensive search result that provides semantic results from multiple content sources. Given that a Google search will produce relevant Web pages, blogs, photos, videos, audio clips and other media types when a user types in a search term, can you really optimize for semantic search?
In a word, yes. [...]
Business blogging shouldn’t ever be confused with advertising. They’re two different animals with two different goals. The goal of advertising is to raise awareness. The goal of business blogging is to develop a long-term relationship with a consumer based upon an area of mutual interest.
If you’re using your blog like an advertisement, chances are good [...]
What is the difference between a search engine and an RSS feed? Search engines and RSS feeds are two different tools work together - like a set of gears - to drive different parts of your marketing strategy. A solid approach uses both search engine visibility and RSS marketing to get visitors to a site [...]
Blog promotion can come in a variety of ways. You can promote your blog via directories and catalogs, via links in forums that are related to your subject matter, word-of-mouth in communities that are interested in your business area, and through other blogs.
The Wall Street Journal ran an article yesterday (unfortunately, it’s available only [...]
The small business blogger is rightfully concerned about maintaining a constant flow of fresh content. Many start out enthusiastically and then quickly realize the time that it takes to research and write to their blog daily. What are the solutions for the small businessman who wants to keep his SEM and blog content in-house?
SEM: In-house [...]
Charlene Li’s Blog - Charlene Li’s Blog
IT Conversations - IT Conversations
Web Ink Now - How innovative marketers use digital information to turn online browsers into buyers.
Business Blogging - Yahoo! News - Search Results for Business Blogging.
Social Media News - The latest news about the social medai.
RSS Marketing - Google News - Search Results for RSS [...]