It would seem that most businesses these days are still not getting involved in business blogging. Here are some statistics from an article published on eMarketer.com:
Only 5% of UK corporations use blogs on a regular basis
5.8% of Fortune 500 Companies have a public blog
1.5% of Forbes 200 Best Small Companies have a public blog
I [...]
RSS publishing is a powerful tool for disseminating your content and increasing your traffic and search engine visibility. Personally, I have become a feed glutton, my reader serving up a full banquet of research and reading entrees from the blogs I have found to have a hearty serving of relevant content.
As soon as I [...]
The Wall Street Journal gives a good overview on the success that a variety of businesses have achieved via business blogging. And as expected, the assessments are all positive.
Blog Marketing Successes
A forensic accounting expert never had one case come her way via the company website. Her inclusion of blog marketing brought her the search engine [...]
A food manufacturer pays a pretty price to have his product displayed on the shelf where the customer will most likely see it. That shelf is expensive because it’s high visibility will afford his brand optimum exposure,thus, producing more sales.
Now consider your website. Every page in your web site is a “shelf” designed to achieve [...]
Your pizza is a hometown legend. You have about a dozen restaurants locally and you want to solidify your leadership in the market, further extend your brand and leverage your operation with a view of possibly expanding throughout a tri-state region. What should your website involve to achieve this?
Building a Site That Achieves Results
XML/RSS
A website [...]
Blog marketing strategies seek to supply your customer with an ongoing flow of relevant information about their area of inquiry and interest. If you sell cameras, you are going to provide content designed to educate the buyer in every aspect relevant to photography. If you sell nutritional products, your content is going to be [...]
Business Blogging is likely to be an essential business tool for your company. It shows your customers, clients (and would-be customers and clients) that you are up to snuff with the latest in business communications.
With a business blog, your business can keep your stakeholders up to date in an informative and entertaining way while reducing [...]
Search Engine Visibility involves a number of methods and techniques that will go towards positioning your site for top search engine results. Optimization techniques are employed both on site and off site.
Off site optimization activities include link exchanges, web rings, blog carnivals, etc. - all geared towards producing relevant and authoritative inbound links. This post [...]
An acquaintance, Peter, is a wealthy businessman in his late sixties who lives in a medium size mid-west city. Peter has a passion for sports cars, Harleys and fine cigars. Peter makes purchases in all three categories regularly and in all of his transactions he locates his desired merchandise online. He rarely visits the websites [...]
The basics of blog promotion can not be ignored; submission to search engines, RSS syndication, press releases, interaction on forums, podcasting, your URL on your email signatures and on all of your promotional materials and business cards.
And then there is the simple flier.
Lynda had a small canvas and upholstering business that catered to the boating [...]