A food manufacturer pays a pretty price to have his product displayed on the shelf where the customer will most likely see it. That shelf is expensive because it’s high visibility will afford his brand optimum exposure,thus, producing more sales.
Now consider your website. Every page in your web site is a “shelf” designed to achieve [...]
Whenever I ask people who are unfamiliar with blogging, they typically have the same impression about what a blog is. They think of blogs as online journals. Places where people bear their souls and talk a little too much about their personal lives. I quickly point out that is how most blogs were started. Then [...]
Just want to touch on two recently posted topics; web analytics and social media marketing.
Microsoft to Introduce New Web Analytics Tool
We posted on the importance of using your Google analytics, or a comparable tool, to determine the effectiveness of your various blog marketing campaigns and to determine the strength of your search engine visibility. We [...]
Business blogging’s most arduous and time consuming task is getting that relevant content published on a daily basis.
You’ve optimized for search engine visibility, you’ve submitted your site to directories, you’ve been monitoring your analytics and tracking conversions.
Working Hard for the Content
You’ve been working pretty hard for the content, so why not let that content work [...]
Social media marketing is another aspect of online marketing that you will likely want to explore. It’s another opportunity to build your brand and gain more boost for all of your blog marketing efforts.
Facebook and Small Business Marketers
According to Trendcatching, in May, Facebook had 25m users, expected to reach 50m by year’s end. Of those, [...]
Blog marketing through the use of videos is rapidly gaining interest as it continues to result in increased traffic and conversions for online marketers.We recently touched on the importance of optimizing the images on your website. In a recent interview, Rohit Bhargava of Interactive Marketing confirms the importance for image and video/podcast optimization.
Image, Video and [...]
Search engine visibility for your site is greatly improved for local search results by optimizing your images, especially given Google’s and Yahoo’s implementation of universal search.
Beyond aesthetics, images cause a viewer to linger, particularly if your product has a community of “passionate users” (a label applied to those consumers whose enthusiasm often culminates in vibrant [...]
Blogs designed for business seem almost tailor made for some industries. If you are a real estate broker, the advantages to business blogging could quite literally fill a book.
Realtors Speak Rich Keyword Content Naturally
Blog marketing is concerned primarily with disseminating relevant, quality information/content to your target demographics by employing blog optimization and other techniques designed [...]
Blog optimization and achieving high search engine visibility is not a one shot proposition, as any company establishing their online presence can attest to. Many small businesses recognize the necessity and benefits of implementing a blog site platform to secure and advance their online presence through blog marketing, podcasting, etc. The question that ultimately arises [...]