Let me expand on the metaphor. Your new girlfriend is your business website, and you can’t wait to start introducing her to everyone - you’re in love. But first, to know whether this relationship is going to make it, you have to get the father’s approval. The father, Google in this metaphor, [...]
RSS publishing is a powerful tool for disseminating your content and increasing your traffic and search engine visibility. Personally, I have become a feed glutton, my reader serving up a full banquet of research and reading entrees from the blogs I have found to have a hearty serving of relevant content.
As soon as I [...]
If you think about it, your favorite restaurants and merchants that you revisit time and again have qualities that are unique and engaging. If they were to disappear, you’d definitely miss the experience of doing business with them.
Making Your Blog Your Market’s Online Landmark
Blog marketing is more than generating pages of content. It’s [...]
Things are starting to sound a bit different from when you first started learning about search engine visibility and SEO. Let’s say you started laying the groundwork for your transition into a blog site platform and blog marketing about a year ago.
What is Behavioral Targeting
You are now comfortable in the medium but now you [...]
The Wall Street Journal gives a good overview on the success that a variety of businesses have achieved via business blogging. And as expected, the assessments are all positive.
Blog Marketing Successes
A forensic accounting expert never had one case come her way via the company website. Her inclusion of blog marketing brought her the search engine [...]
Almost every local business that I Google has usually done quite a poor job optimizing their site for search engine visibility. I would not find some of these businesses on the first page at all if it were not for the several local search directories that have a rudimentary entry for them.
Their first sin is [...]
Little things count for a lot, especially in business blogging. Titles can be one of those little things that make the difference between the reader clicking through to your post or ignoring it. The question becomes, how can you create a title that serves both optimization and catches your reader’s attention?
When keeping search engine visibility [...]
RSS publishing is duly noted for it’s efficacy in disseminating your content,enhancing brand recognition, increasing traffic and elevating a site’s search engine visibility. But is that content there to serve your reader first, or to serve your marketing objectives at the expense of the reader?
The subject comes up in a discussion at MediaPost about Freakonomics’ [...]
If you are a small business blogger, you should accept the following invitation.
Business Blogging and Surveys
“I need your help!
[...]
Please join me in creating the Ultimate Small Business Marketing Round-up by completing a very short, multiple choice survey focused on finding out what it’s really like to be a small business marketer. (Wouldn’t you [...]