There’s a nice interview with Matt Cutts on 4Holteliers.com. Matt Cutts is in charge of Google’s Web Spam team, and in the interview, he talks about using your Web site to reach your target customer. As a little bonus, the site has posted the 20-minute video version of the interview as well. It [...]

By now, you know the importance of keywords in search engine visibility and blog optimization, but you may not be as certain when it comes to choosing keywords. The more descriptive your keywords are, the more likely you are to reach the audience you’re looking for.
When it comes to generating keywords - those terms [...]

RSS marketing strategies can enable your clients to subscribe directly to information on your Web site. RSS marketing is an efficient communications tool in a comprehensive strategy to improve search engine visibility.
An RSS marketing strategy will supply your customers with the latest information about your business. You provide an RSS feed on your Web [...]

When you take up the gentle art of business blogging, there are a few steps you can take that will assist you with optimizing your blog. Blog optimization ensures that your blog reaches the market segment you’re speaking to.
Whileblog optimization is different than search engine optimization, you will use some of the same techniques [...]

I ran across an interesting blog post about the value of blogging. The post is from Rick Spence, a marketer and blogger in Canada. Although his post is long, it’s worth the time to read it. He details why business blogging is so effective and what it will and won’t do for [...]

At the Future of Web Apps (FOWA) conference last week, WordPress founder Matt Mullenweg threw around some interesting numbers and provided some cautionary advice to corporate bloggers.
The interesting statistic he provided is that WordPress supports more than 2.5 million blogs. That’s a huge number, but it doesn’t distinguish between corporate bloggers and personal bloggers. [...]

Optimization is a word you’ll hear a lot, but not all optimization is created equal. Search engine optimization and blog optimization aren’t the same thing. Business blogging may be an integral part of your campaign but your goal for your blog is to grow your reader base. A growing reader base means increased [...]

The two questions that many readers may be wondering when it comes to today’s topic are:

What is custom branding and design?
Why is it important to my business blog?

A blog site’s “brand” or platform really is dependent on your company’s needs, and, with the assistance of a blog marketing specialist who will be able to provide you with custom [...]

If you’ve read this blog for awhile, you know that having quality content is an important part of a business blog. Your readers will not only appreciate content that’s interesting and relevant, they will also reward your blog with all-important inbound links to you material.
But does quality content guaranteelinks? Can you be certain that [...]