I recently met with a PR firm about deploying a social media campaign and helping them build some processes for clients around social media deployment. Naturally, one of the topics that came up was search engine visibility. Specifically how to make sure their clients sites were able to capitalize on the additional traffic [...]
Neil Patel has outlined some simple steps for optimizing your site/blog for searche engines. His advice includes:
URL structure (blogname.com/post_title)
Page titles (Post Title)
Meta descriptions
Headings
Alt tags on images and links
Sitemap
301 Redirect for http://domain.com to http://www.domain.com
Link out
Ping
Good steps to start you off on the right foot for SEO.
Gary Bourgeault of Alphamarketer reports from a Hitwise analysis that Google has taken over Technorati for searches of blogs. He relates it to a simplification of the Google Blog Search user interface, taking the user to the search results page with one fewer click.
So make sure that your blog pings the Google Pinging Service to [...]
One of the great things about RSS technology is how easy it is to use to distribute a variety of marketing materials. One of the marketing technologies compatible with syndication technology and distribution is podcast marketing. You can record press conference and podcast press releases and distribute them over RSS feeds. Additionally, you can tag [...]
Using tags to identify your Web pages and images can help make your content more searchable by search engines, thus boosting your search engine rankings and making you more visible to online users. Tags that use keywords to identify text and images can help you promote your content more effectively. Additionally, when your content is [...]
One of the growing marketing methods is video podcasting. Creating videos for online consumers can be a fun way to draw attention to your business. But how do you distribute your video podcast marketing? As Heidi Cohen points out, there are plenty of ways to get your video podcasting noticed on the Internet:
Consumer driven video [...]
One of the best ways to promote your business Web site is to write interesting and compelling articles that can serve as your Web content. These articles should be optimized for search engines with good keywords and distributed using the syndication technology of RSS feeds. You can boost search engine rankings by having your content [...]
One of the keys to effective business blogging is fresh content and frequent posting. If your customers know that they can find useful content and the latest news by visiting your business blog, they will be more likely to come back — and more likely to buy something from you. And, fresh Web content is [...]
According to a Pew study, 57 million Americans have read a blog. This means that business blogging can be a great way for you attract traffic to your Web site. Offering useful information and taking care to include keywords that search engines will notice are good ways to draw potential customers to your business blog.
SEO [...]