The term media has many different definitions. Published media is any media made available to the public. Mass media refers to all means of mass communication. Broadcast media refers to communications delivered over mass electronic communication networks.
News media refers to mass media focused on communicating news. Media meshing refers to the act of combining multiple [...]
When people discuss all this “social stuff” it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding. Business leaders don’t typically have a lot of extra time to practice and understand a new language. [...]
There is an interesting post at Mashable about how social media may be affecting the value of Google’s PageRank system. The author, Steven Hodson, has some interesting thoughts (I’m paraphrasing) about how social media could really change the game and further empower consumers to dictate the popularity of something, shifting some power away from [...]
Adobe must have read my letter:
Dear Adobe,
You make great web design products. However, the fact that Flash is invisible to search engines makes it a detriment to anyone who values the web as a business channel. Which by the way, is everyone.
Adobe has finally decided to work with Google and Yahoo to [...]
Every few weeks I come across an article, website, blogger, or bump into one of my friends in the search engine marketing business and I’m reminded of something about SEO I take for granted. It seems obvious to link keywords, make sure that keywords are located in H1 tags, and that my navigation isn’t [...]
Search engine visibility is the lifeblood of doing business online. Social media, blogging, and RSS - the buzzword trifecta - improve search engine visibility. Social media sites provide high-ranking links back to your site, and it’s under your control. However, buying decisions online are no longer the sole domain of search engines. “Shopping” continues to [...]
Let me expand on the metaphor. Your new girlfriend is your business website, and you can’t wait to start introducing her to everyone - you’re in love. But first, to know whether this relationship is going to make it, you have to get the father’s approval. The father, Google in this metaphor, [...]
I recently met with a PR firm about deploying a social media campaign and helping them build some processes for clients around social media deployment. Naturally, one of the topics that came up was search engine visibility. Specifically how to make sure their clients sites were able to capitalize on the additional traffic [...]
If you are in the process of researching Web 2.0 marketing strategies for your company’s blog, or if you have been speaking to potential SEO or Web 2.0 partners, you no doubt are deluged in acronyms and buzz words. SEO, SEM, PPC, long tail, AOV, ROI, CPA, CPC, conversions…these terms are delivered ad nauseum. [...]