Search engine visibility is critical if you want to drive traffic to your blog…but then I am not telling you anything that you don’t already know (right?). But what you might not know is that there are many ways to build that traffic…some of which you can be doing in your every day social media [...]

Search Engine Visibility is critical for driving traffic to your site. And while there are several ways to make it more likely that people will find you, the place to start is with website submissions.
If you are new to the concept of Search Engine Visibility, let me give you just a bit of background. As [...]

Your business receives and sends messages daily, hourly and likely every minute of the day. The messages come from a host of intended and unintended communications. Whether it is an advertisement, marketing piece or conversations with salespeople, customer service, technicians or suppliers all are conversing with entire markets, the message is getting out. Ever wonder [...]

When you speak with many executives and marketers, the concept of a “brand” is something they are comfortable with discussing and frequently can tell you the difference between their brand strategies and other marketing efforts. Having worked with many small businesses, the idea of their company being a “brand” is unclear, as are the [...]

Social Media, blogging, social video, networking etc. can be confusing for those just entering the space. Added to this confusion is the daily releases of new technology, new sites, new bells and whistle and the ongoing onslaught of business jumping into the space. Many individuals and organizations react to the hype and jump in unprepared, [...]

The debate about which is more valuable, blogging or social media enters round 2. Round was about branding, and it was decided that they really provided 2 completely different outcomes for very different goals. They are both important to branding, and so we’ll call it a draw.
With part 2, we’ll look at one [...]

The term media has many different definitions. Published media is any media made available to the public. Mass media refers to all means of mass communication. Broadcast media refers to communications delivered over mass electronic communication networks.
News media refers to mass media focused on communicating news. Media meshing refers to the act of combining multiple [...]

When people discuss all this “social stuff” it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding. Business leaders don’t typically have a lot of extra time to practice and understand a new language. [...]

There is an interesting post at Mashable about how social media may be affecting the value of Google’s PageRank system. The author, Steven Hodson, has some interesting thoughts (I’m paraphrasing) about how social media could really change the game and further empower consumers to dictate the popularity of something, shifting some power away from [...]