I recently met with a PR firm about deploying a social media campaign and helping them build some processes for clients around social media deployment. Naturally, one of the topics that came up was search engine visibility. Specifically how to make sure their clients sites were able to capitalize on the additional traffic [...]
Unlike a print or radio ad campaign where, once verbiage and images have been signed off on you are done, business blogging and social media marketing is almost a living thing, requiring your attention on a daily basis. But unlike that print or TV ad that fades from your customer’s memory as soon as it [...]
Google provides a set of webmaster tools, free, to push new blog posts into the Google search engine as quickly as possible. The concept is simple - instead of waiting for Google to find you, you give Google the information the second it is published.
Search is vital to the health of any business, and though [...]
The number of people interested in podcasting is growing: 15 million adults have recently downloaded a podcast of some sort according to Nielsen/Net Ratings. The estimate is 56 million by 2010. This means that there is a great opportunity for podcast marketing, and it is coming at a time when RSS technology makes it easy [...]
Blogging is rapidly becoming one of the most popular features of the Internet. People love to write blogs, and they love to read them. And plenty of businesses are getting in on the act. Business blogging is growing right along with the rest of the blogging community. Professional blogging services can help businesses reach more [...]
People like to buy things from businesses that know what they are doing. Purchasing products and services from an expert is a more comfortable experience than just purchasing from anybody. You can use your business blog to establish yourself as an expert by posting relevant and useful information in the course of your business blogging. [...]
Promotion that is web-based is transitioning out of a foundation of separated site location and individual content searches. Modern Internet users are demanding more functionality such as is provided through links, site mergers, and attatched search engines. The desire for a more networking-friendly corporate world-wide-web has laid the building block for search engine exclusivity such as [...]
In Google’s continued refinement of their search engine services, an RSS feature has found its place among select results pages. This is especially handy considering the increased interest in business’ use of RSS feeds and the current marketing spotlight hovering over the use of corporate weblogs and RSS feeds for their distribution.
RSS Applied welcomes Google [...]
While most of us agree that simplified spelling is simply ridiculous, there is once again a movement attempting to get the idea some popularity. However, Dennis brings up a good point when he asks the SEO question.
Would Google’s indexing algorithms be able to handle simplified spelling? (Or, WWGD - What Would Google Do?)
Certainly we’d see [...]