The keywords that were most popular around Christmas were much less specific than this past quarter’s keyword choices, according to Performics, a division of Doubleclick.  In a keyword study(pdf) they found that shoppers buying for themselves seem to have their minds very specifically made up to the point that keyword phrases and highly specific keywords [...]

MySpace, social networking giant, is now looking for a search partner to monetize their already ad-heavy space.  They currently have search and contextual ads powered by Yahoo, but they’ve no partnership with Yahoo, only with one of Yahoo’s search partners.
They’re accepting bids now from Google, Yahoo and Microsoft and they’re hoping to more effectively monetize [...]

While most people would not be excited to learn more about adertisments, MSN is doing their best to revolutionize advertising. In fact, their China research facility is coming up with some interesting ad products.
The centers were revealed at Microsoft’s adCenter Demofest, where 15 of the projects being developed were shown to MSN and Microsoft [...]