Wired editor Chris Anderson coined the term “the long tail” in his 2004 book of the same name. Anderson hit upon one of the best reasons you should be publishing a business blog: the long tail. In the book, Anderson talks about the way information is sought on the Internet. The “long tail” refers to [...]

Google is deploying “universal search” – a comprehensive search result that provides semantic results from multiple content sources. Given that a Google search will produce relevant Web pages, blogs, photos, videos, audio clips and other media types when a user types in a search term, can you really optimize for semantic search?
In a word, yes. [...]

I’ve written about the importance of comments when it comes to blogging. As a blogger, you’ll be known by the comments you leave and receive. Comments, after all, are a great way to get important user feedback from your readership. Unfortunately, rogue blog comments on a blog can also be a source of frustration for [...]

Adweek covered a recent study conducted by Universal McCann that shows some interesting things about US consumers and social media. The survey was a repeat of one done in September 2006 by the research firm. The second survey showed that the number of survey respondents who regularly read blogs jumped from just over 50 percent [...]

SEO is a big determinant of how high your site ranks in search engine results pages. Making sure your site is spider-friendly can help visitors discover your site and your blog more easily.
Search engine spiders “crawl” your pages to find out what’s on your site and to categorize it for placement in search engine results. [...]

Blogging has been around for a decade or more and businesses are beginning to see the value of blogging as a marketing technique. In the Internet age, businesses are now beginning to see the value in blogging and working with bloggers to promote products. Many consumers turn to blogs when seeking out information and product [...]

New bloggers and bloggers who are new to blog marketingmay not use or understand trackbacks. A trackback is an automated notification that someone has posted a link to your blog in their blog. The notification appears in your blog in the comments related to the post being blogged about. So the question is: “From a [...]

You may have just started a business or you may have been in business for a long time. Either way, in today’s economy, you’re looking for effective strategies for growing your business. It’s no secret that growth will help your business thrive, but that’s much easier said than done in a lagging economy – especially [...]

Blogging is an essential component of a new marketing strategy, but how do you let the world know about your blog? If your blog is part of your Web site, some readers may find your blog by looking at your Web site. That’s one way to generate traffic, but a more effective way to promote [...]

When it comes to blogging, blog post titles have a lot to do with how your blog is seen (and ranked) by the search engines. If all things were equal, clever titles would entice readers, but search engines neither look at blog posts equally, nor are they particularly clever. As hard as it might be, [...]