If you would like an example of business blogging done right, you need not look any further than Southwest Airlines. Not shy to dip into the technology, they offered their customers a widget back in 2005. (We talk about widgets here and here). You may have had experience with it. Placed on your desktop, it [...]
The Chartered Institute of Marketing in the U.K recently said that businesses need to invest in SEO if they want to survive online. They go on to say how most people “Google” a word to find a business. If you are a real estate broker in Denver, Colorado and someone Googles “real estate broker in [...]
When it comes to promoting your business online there are plenty of places to turn. Of course you can always advertise, but remember: advertising creates awareness, not sales. It’s good, hard marketing that builds your sales percentages.
Advertising and marketing combined will, however, build your search engine visibility. People today use search engines to find information, [...]
Blog Marketing is how I spent a good bit of today. Not marketing my own blog, but helping someone else with theirs.
Want to know what I was doing earlier today? I received, and then acted upon, an email from a friendly competitor who writes about the same subject I do in one of the other [...]
Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]
It’s a guarantee that Apple is feeling ecstatic that its relatively recent iPod device is suddenly the savior of two of the most notable automobile manufacturers, Ford and GM. Both car companies are integrating iTunes software and iPod capabilities into their production lines for a stab at savvy car buyers. It’s no secret that the [...]
Entrepreneur.com has a great introductory blog article that you should take a look at. If you are wondering not only WHY to get into blogging, buy even WHAT a blog really is, this piece should clue you in.
The fact is, blogging is fast becoming an extremely important strategy for any online marketer. An effective blog [...]
You spend a great deal of money in research and development every year. But that data can’t be efficiently distributed without RSS.
Put your white papers, your demographic data, your product research, and competitor analyses on a research feed. Now your public relations department, your sales force, and your board can all benefit from your research [...]
The Inside Realestate
Journal is a realestate blog by a highly successful realtor, John Mudd.
A blog is basically an online journal, composed of short but frequent
postings in which the author shares his insights on a specific topic, his advice
and his experience. All of this leads to greater recognition for the author,
improves his name, generates media [...]