When running a successful social media campaign one of the most time consuming aspects is keeping all of the accounts synced and updated.  It is vital in the world of social media marketing to provide a clear and consistent voice across all platforms you’re involved in.  In larger campaigns this can easily top 20 or [...]

I expect to read that headline tomorrow, but in the meantime Google did recently buy DoubleClick, emboldening their advertising empire further. To add to Google’s dominance in online advertising, Yahoo! has agreed to try serving Google ads next to Yahoo! search results. I never thought I’d say this, but thank goodness for Microsoft. [...]