RSS publishing is duly noted for it’s efficacy in disseminating your content,enhancing brand recognition, increasing traffic and elevating a site’s search engine visibility. But is that content there to serve your reader first, or to serve your marketing objectives at the expense of the reader?
The subject comes up in a discussion at MediaPost about Freakonomics’ [...]

Blog optimization can help level the playing field when competing with Mr. Big Box. You are the owner of a small fitness concern. You sell nutritional supplements, exercise equipment and training services. Your customers represent a broad cross section of fitness consumers from marathoners to gym owners. You are the sponsor of several fitness competitions [...]

The basics of blog promotion can not be ignored; submission to search engines, RSS syndication, press releases, interaction on forums, podcasting, your URL on your email signatures and on all of your promotional materials and business cards.
And then there is the simple flier.
Lynda had a small canvas and upholstering business that catered to the boating [...]