Internet Retailer’s latest survey on business operations and stability suggests that internet businesses are prepared for business.
The latest Internet Retailer survey—this one on current business operations and profitability—reveals that most retailers taking part in the survey are established, profitable for at least the last two years and expect robust sales growth, with 40% anticipating growth [...]
While indulging a lifetime hobby of following history, I came across the fact that the History Channel now has RSS TV Listings.
Subscribing brings you all their upcoming episodes, with synopsis, via RSS and a link back to a more substantial explanation for each episode if you are interested.
Here’s something I would never have subscribed [...]
Internal blogs are all the rage, but to use them effectively you’ll need guidelines. Your guidelines should be designed to prevent chatter but to encourage frequent use.
In order to define the thin line between the two, effective internal blogging guidelines should be drafted.
Use a team made up of members of several diverse departments.
Make the [...]
So many people overlook this simple idea, but because so many do not understand RSS technology, to encourage subscription to your site, you will have to think hard about how to present your feed and how to teach others to use it.
Writing a simple What is RSS page is very helpful to your readers. Take [...]
We’re about to see a remarkable change in the way we share our podcast rolls. In fact, they may become as ubiquitous as the blogroll:
Podcast.com plans to utilize OPML to allow for easy transfer of podcast
feeds AND to allow for display on your website, dynamically. Imagine
an easy to display blogroll of your podcast feeds that [...]
A recent poll at Morgan McLintock’s blog suggested email is overused:
82% of you think that PR consultants are too dependent on email. We use
it for pitching the media and bloggers, for updating clients, for team
organization, agency management, partner relations - the list goes on.
In fact, when the email server goes down, many PRs don’t know [...]
These new figures, drawn from AdAge(pdf) and Media2.0 are highlighted and dissected by Rubel:
70% of Media & Communications companies said they were going to
include blogs and social networks into their marketing efforts
35% will spend marketing budgets to develop in-house blogs
78% of RSS feed users are male
You may need to consider that when placing ads in [...]
Logically we can agree that search marketing and organic search placement is very important, but how much does it really impact your business?
Does your company really need to pay attention to your brand’s reputation in search results? Is it that important? Well, given that 400 million searches are conducted in Google alone everyday, you might [...]
Looking for a great way to advertise the fact that your business offers an RSS feed? Grab hold of RSS Appreciation Day.
Those of us who work in PR and use RSS feeds daily need to take
some responsibility in getting everyone else on our teams using a feed
reader. RSS is the single most important information tool [...]