The most marketing promotion for the least effort. If that’s the type of marketing your industry wants, you’ll be interested to find that a new software release is providing just the opportunity for common bloggers to turn their script into sound. As we know, trailing closely behind technological developments geared toward the everyday social networker [...]

RSS marketing is becoming an integral part of content promotion. Content promotion strategies that include RSS technology are more effective and can reach a wider audience. Additionally, incorporating RSS technology with content promotion strategies like search engine optimization, keyword use and business blogging can help your business reach even more people and rise in search [...]

One of the latest innovations in new media technology is the click-to-call service. This service allows podcasters, bloggers and other businesspeople to offer customers an easy way to get in touch with a prepaid VoIP service that allows them to make a phone call with the click of a mouse. This service could be used [...]

For the tourism industry, what Philadelphia has done with its podcast marketing is sheer genius. Offering audio podcast tours of the city, allowing sight-seers to choose what to listen to and learn about the city’s landmarks. This can also be applied to a variety of other industries. It is possible to offer an audio or [...]

Two of the premier RSS marketing companies, Pheedo and SimpleFeed, announced that they are combining their products in a strategic partnership. Adotas reports on how the companies will combine their RSS technology to offer customers a wide range of RSS marketing tools:
Yoday at the OMMA conference in New York, RSS marketing companies Pheedo and SimpleFeed [...]

One of the most convenient uses for podcast communications is the use of podcasting for training purposes. The insurance industry is now using podcast marketing for advertising and branding purposes, as well as to help train insurers in using the latest new media techniques for more effective advertising and brand marketing. Podcast marketing is convenient [...]

Every business has a unique marketing formula that appropriately suits the promotional needs of that company. While there is not necessarily a right and wrong way to approach marketing, there are opportunities that if avoided can prevent a substantial amount of publicity and networking capabilities. Today’s business thrives best on networking and referral-based marketing. Connecting [...]

An article geared toward the hospitality industry encourages RSS, podcasting, and blogging all as low-cost solutions to image-boosting marketing. Each method is stated as being one to consider for hospitality businesses who need promotional direction. According to the article on Hospitality.net, RSS, podcasting, and blogging can be used to increase publicity to target audiences, a [...]

One of the latest content promotion strategies is viral marketing. This is basically a combination of word of mouth marketing with the Internet. You can use RSS feeds and blogging technology to spread your brand image across the Internet quickly. Fairfield County Business Journal reports:
“At companies with less than 100 people, 21 percent are planning [...]