It’s easy to lump RSS into the blog category, as another way to have people interact with your blog. Subscribers are valuable, and signing subscribers to your RSS feed is important. But here at Internet Retailer Conference 2008 I witnessed a speaker tout the wonderful benefits of Web 2.0 technologies for e-commerce retailers [...]
So, have you checked your referral stats, gone into Feedburner, and been surprised at how many Google subscribers you have?
You may be nodding or not. It seems to be varying according to niche, but one thing is clearly apparent: for business-related blogs, Google is dominating.
Small Business Trends is reporting that 72% of subscribers, over [...]
Word just came through the Feedburner blog that Google is now reporting on subscriber figures. This is a big step forward as marketers and webmasters have had to speculate on what we know to be a growing proportion of readers using Google Reader and Google Personalized Homepage to read blogs.
From the Google Reader blog:
Publishers [...]
Hitwise has released some statistics on the popularity of various web based feed readers.
The market share of US visits to Bloglines was 3 times greater than Rojo, its nearest competitive web-based feed reader. The chart below shows the traffic trend over the past year for the leading web-based feed readers. You can see that [...]
The Splashcast blog has an interesting post on the RSS readers that can display podcast entries. While the most popular online and desktop RSS readers can play video and audio podcasts, I was surprised to learn that many couldn’t. Newsgator, for instance, can’t. It seems that we have more tools to create podcast content than [...]
Email marketing is becoming fraught with problems. Increasingly sensitive spam filters can block your legitimate email messages. This is where RSS technology comes in. Using direct-to-broadcast RSS marketing, your clients can be kept abreast of your corporate happenings with a little help from RSS communications tools. Joe Dysart points out how helpful RSS technology can [...]
As you’re learning from this blog, RSS is a great way to market your business (no spam filter problems, users opt-in by default), but have you tried using RSS to give you a real edge in your business?
No? It’s simple. Use Technorati (a blog search engine), Feedster (blog search engine), PubSub (blog search engine), IceRocket [...]
Attensa Software announced yesterday the launch of their new Attensa FeedServer appliance for centralized RSS feed distribution within the enterprise and the beta of Attensa 1.5 for Outlook (RSS feed reader).
Attensa is trying to take the lead in helping corporate users of RSS maximize their time and efficiency reading RSS feeds. The Attensa server will [...]
TechCrunch, a small blog network that packs a big A-list punch, has taken the collassal undertaking of ranking the feedreaders.
Looking at online readers (bloglines and Rojo ranked best here) and offline readers (desktop readers like Feeddemon and NetNewsWire ranked well here), the articles goes the lengths and really delves deep to completely assess the [...]
While perusing my own feeds today, I came across this post on Performancing (which is a good site for anyone looking to make money on or with their blog.
It’s a top ten list for how NOT to keep your RSS readers.
Hardly post and when you do it is to apologise for not posting
- I [...]