Rebecca Lieb, a ClickZ expert, gives an on-target review of online media activity. She also touches on Ads in Feeds:
RSS Feed Advertising
Every Web site and its brother launched an RSS (define) reader this year, while tech companies raced to populate those feeds with ads. Google’s working on AdSense for feeds; FeedBurner launched a feed [...]

One of the top law firms representing clients in the life sciences, intellectual property and  at the US Supreme Court has added RSS feeds as a means of automating the delivery of topical news items to their clients and other interested parties.
With more than 1,000 lawyers in the US, Europe and Asia WilmerHale has an [...]

The Noone Group RSS Newsreader is available free in various versions. You can talk to the company to develop your own branded news reader that you can give away to your customers. The newsreader offers an excellent set of features, including a large selection of feeds, and a news-view so you can quickly scan the [...]

The New York Times advertises a link to its RSS feeds prominently on the bottom of the newspaper’s home page, with both a text link and an orange RSS button. The text link leads to an RSS signup page.
As soon as you create your first RSS feed, you should do the same. Create links and [...]

While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms — when you use it to power most of your marketing online.
The key point is that RSS makes various marketing functions work [...]

The intersection of RSS and Marketing is an area entered into by many, yet conquered by few.
Somehow, the notion began that marketers could create a feed, drop their sales pages into it, and sit back and wait for the money to flow in.
Obviously, that’s not quite how it works.
Yes, if you have an [...]