Within the first 60 seconds after responding to a press release inviting me to visit a new business blog launch I was lost, irritated and disappointed.
I chose to go directly to the retail site first. Irritated by a musical greeting that I have to mute, I forgo looking at inventory and am [...]
Web 2.0 evangelism was advanced in Africa upon the occasion of the first Africa Experiential Marketing Summit, fronted by futurist and brand wizard, Martin Lindstrom. The over riding theme that Lindstrom expounded - joined also by the Disney Institute’s Sara Jones and Liz Bigham - was the necessity of recognizing the inexorable shift in power [...]
For a long time, SEO experts were fanatical about including metadata in websites. Then, it was thought Google was not paying attention to it, so the practice went under a bit. Now, it appears to be back in full force.
There are a lot of free tools and services to automate the inclusion of metadata [...]
The Luxembourg-based Wikio has secured funding for €4 million ($5.3 million).
Wikio is like Digg + Google News + Technorati, still in its early phases but promises to lead the way in European Web 2.0 search technologies.
Wikio, launched in France last June, and currently operating sites in France, United States, Germany, Italy and Spain, is [...]
RSS marketing is becoming an integral part of content promotion. Content promotion strategies that include RSS technology are more effective and can reach a wider audience. Additionally, incorporating RSS technology with content promotion strategies like search engine optimization, keyword use and business blogging can help your business reach even more people and rise in search [...]
Two of the premier RSS marketing companies, Pheedo and SimpleFeed, announced that they are combining their products in a strategic partnership. Adotas reports on how the companies will combine their RSS technology to offer customers a wide range of RSS marketing tools:
Yoday at the OMMA conference in New York, RSS marketing companies Pheedo and SimpleFeed [...]
One of the most convenient uses for podcast communications is the use of podcasting for training purposes. The insurance industry is now using podcast marketing for advertising and branding purposes, as well as to help train insurers in using the latest new media techniques for more effective advertising and brand marketing. Podcast marketing is convenient [...]
Every business has a unique marketing formula that appropriately suits the promotional needs of that company. While there is not necessarily a right and wrong way to approach marketing, there are opportunities that if avoided can prevent a substantial amount of publicity and networking capabilities. Today’s business thrives best on networking and referral-based marketing. Connecting [...]
Microsoft has released a new software program combining photo sharing and RSS news feed capability for users to create their own slideshows and be provided with instant news updates on their personal computer. Microsoft Codename Max – its official title – utilizes RSS technology to give what would simply be a nice photo sharing format [...]