If you have a company blog, someone is providing content for said blog. Chances are great that this person is posting because he or she is the only person who understands how to use the site. Whether you have one or 10 people posting to your blog, blog training is critical to providing great content.
Blogs [...]
FaceBook is a well-known social networking platform that can be used to market your blog. And though many people know about it, they don’t know what marketing tactics to use and how to be effective at reaching their potential customers.
After using FaceBook consistently for a year or so, I have discovered a few tips that [...]
RSS Marketing techniques are often overlooked as a way to significantly boost your readership. One of my favorite tools for this purpose is Google Alerts.
Google Alerts allows you to set up a search term and have the results of that term sent to you in RSS. You can choose the frequency for your updates, I [...]
A friend of mine at a software company was lamenting the trouble with email marketing, and how spam has caused an extremely low click-through and open rate. Whether trying to email his own list of customers - which is one of the most cost effective ways to increase sales and get conversions - or renting/buying [...]
We were recently meeting with one of the top executives of a Fortune 500 company and discussing the power and dynamics of social networks.
The issue being discussed was whether creating a “social network for customer feedback” was a good or bad thing for the organization. One of the executives commented “I’d hate to empower our [...]
Your business receives and sends messages daily, hourly and likely every minute of the day. The messages come from a host of intended and unintended communications. Whether it is an advertisement, marketing piece or conversations with salespeople, customer service, technicians or suppliers all are conversing with entire markets, the message is getting out. Ever wonder [...]
It’s easy to lump RSS into the blog category, as another way to have people interact with your blog. Subscribers are valuable, and signing subscribers to your RSS feed is important. But here at Internet Retailer Conference 2008 I witnessed a speaker tout the wonderful benefits of Web 2.0 technologies for e-commerce retailers [...]
Podcast marketing is met with skepticism by some corporations and businesses. Certainly it is new terrain, and can often appear more like a Wild West show than a viable advertising medium. But just as a viable country emerged out of the “Wild West”, as podcast and video marketing is being refined, a very viable marketing [...]
Blog site platforms, when well designed, are flexible, responsive to your varying marketing requirements. It’s one of the many advantages that business blogging provides over and above a static website. Robert, a methodical, well established book store owner was sold particularly on this flexibility and range of options.
Robert has taken a slow, well considered course [...]