A friend of mine at a software company was lamenting the trouble with email marketing, and how spam has caused an extremely low click-through and open rate. Whether trying to email his own list of customers - which is one of the most cost effective ways to increase sales and get conversions - or renting/buying [...]
We were recently meeting with one of the top executives of a Fortune 500 company and discussing the power and dynamics of social networks.
The issue being discussed was whether creating a “social network for customer feedback” was a good or bad thing for the organization. One of the executives commented “I’d hate to empower our [...]
Your business receives and sends messages daily, hourly and likely every minute of the day. The messages come from a host of intended and unintended communications. Whether it is an advertisement, marketing piece or conversations with salespeople, customer service, technicians or suppliers all are conversing with entire markets, the message is getting out. Ever wonder [...]
It’s easy to lump RSS into the blog category, as another way to have people interact with your blog. Subscribers are valuable, and signing subscribers to your RSS feed is important. But here at Internet Retailer Conference 2008 I witnessed a speaker tout the wonderful benefits of Web 2.0 technologies for e-commerce retailers [...]
Podcast marketing is met with skepticism by some corporations and businesses. Certainly it is new terrain, and can often appear more like a Wild West show than a viable advertising medium. But just as a viable country emerged out of the “Wild West”, as podcast and video marketing is being refined, a very viable marketing [...]
Blog site platforms, when well designed, are flexible, responsive to your varying marketing requirements. It’s one of the many advantages that business blogging provides over and above a static website. Robert, a methodical, well established book store owner was sold particularly on this flexibility and range of options.
Robert has taken a slow, well considered course [...]
RSS Marketing Strategies should be a fully integrated component of your Internet marketing efforts. This is because of RSS’ capacity to coordinate diverse marketing functions into a unified and potent whole, resulting in the creation of optimum results.
Now, let us examine some of our RSS Markjeting Strategies Tips:
Act as an end user and [...]
Blog optimization can help level the playing field when competing with Mr. Big Box. You are the owner of a small fitness concern. You sell nutritional supplements, exercise equipment and training services. Your customers represent a broad cross section of fitness consumers from marathoners to gym owners. You are the sponsor of several fitness competitions [...]
Within the first 60 seconds after responding to a press release inviting me to visit a new business blog launch I was lost, irritated and disappointed.
I chose to go directly to the retail site first. Irritated by a musical greeting that I have to mute, I forgo looking at inventory and am [...]
Web 2.0 evangelism was advanced in Africa upon the occasion of the first Africa Experiential Marketing Summit, fronted by futurist and brand wizard, Martin Lindstrom. The over riding theme that Lindstrom expounded - joined also by the Disney Institute’s Sara Jones and Liz Bigham - was the necessity of recognizing the inexorable shift in power [...]