Posts Tagged ‘rss-implementation’

Corporate Press Releases

Friday, June 9th, 2006

Using RSS to deliver your press releases is becoming more common.  Companies are beginning to see just how efficient RSS can be for delivering rapidly changing pages to a subscriber.
Press Releases are a necessary evil and RSS makes them feel a little less like spam.  Although, as someone who gets them often, making them newsworthy [...]

Hi Tech News For Your Affiliate Feed

Monday, June 5th, 2006

A growing trend among the larger retailers is to use XML/RSS to deliver
sales and news to their affiliates. There are many that are using feeds
to deliver sales to their affiliates for use on the affiliate site,
designed for consumer consumption.
Because to the constantly updating content, these affiliates are seeing an increase in sales and in interest [...]

Marketing with Blogs

Wednesday, May 31st, 2006

Jeremiah pointed me to the YourTeriyaki site for Kikkoman soy sauce and their blog. My thoughts on their venture into blogging:
On their website:I like the landing page (clean and simple) but I don’t like that when you enter you get a new window. Now I have to go back and close the tab/window [...]

Internal Blog Guidelines

Friday, May 12th, 2006

Internal blogs are all the rage, but to use them effectively you’ll need guidelines.  Your guidelines should be designed to prevent chatter but to encourage frequent use.
In order to define the thin line between the two, effective internal blogging guidelines should be drafted. 

Use a team made up of members of several diverse departments.
Make the [...]

PR Dependance on Email

Monday, May 1st, 2006

A recent poll at Morgan McLintock’s blog suggested email is overused:

82% of you think that PR consultants are too dependent on email. We use
it for pitching the media and bloggers, for updating clients, for team
organization, agency management, partner relations - the list goes on.
In fact, when the email server goes down, many PRs don’t know [...]

RSS Implementation

Friday, April 28th, 2006

Though some corporations choose to ban RSS feeds, others understand the positive impact RSS can have on their business and they embrace this positive change. 
RSS can do so much to enhance your business:
PR BloggingThe PR impact a blog can have on your business should not be understated.  A blog is truly the easiest way [...]