One of the best things about RSS technology, from a corporate communications standpoint, is how easy it is to distribute information over RSS feeds. You can integrate RSS technology into your corporate communications simply by having all of your employees subscribe to the company RSS feed. Then, whenever an important message is sent, or a [...]
When it comes time to create a marketing plan, you can use RSS technology to augment the other aspects of your marketing strategy. RSS marketing comes in a variety of guises, each with practical, low-cost solutions to raising online visibility, and reaching more customers. Here are some things that you can do with RSS marketing [...]
One of the great things about RSS technology is how easy it is to use to distribute a variety of marketing materials. One of the marketing technologies compatible with syndication technology and distribution is podcast marketing. You can record press conference and podcast press releases and distribute them over RSS feeds. Additionally, you can tag [...]
RSS marketing now includes the product search arena. In its latest version of its ecommerce software, E3 Ecommerce, BizAtomic is including RSS product feeds that businesses can use to help their customers with product searches. The versatility of RSS technology in a marketing capacity for Web sites is reported by PR Web:
Another major enhancement is [...]
Regular postings on your business blog, which are also distributed through RSS feeds, can be great marketing tools. However, it is important to note that you can cause damage if you are not careful about what goes up on your business blog. While images can add to the visibility and searchability of your business blog, [...]
When you want to get your corporate communications — advertising, press releases, special events and promos — widely distributed over the Internet, there are few corporate communications tools as effective as RSS technology. Using RSS feeds to distribute corporate messages can help you reach a wide variety of people, as well as make the infomration [...]
A new video syndication network headed up as a joint venture between a U.K. viral video company and U.S. company BoldMouth proposes to use video syndication technology to distribute video marketing and search engine indexing. Video could be distributed through RSS feeds, and would also take advantage of blogging technology and trackbacks, as well as [...]
One of the best ways to promote your business Web site is to write interesting and compelling articles that can serve as your Web content. These articles should be optimized for search engines with good keywords and distributed using the syndication technology of RSS feeds. You can boost search engine rankings by having your content [...]
Starbucks is planning on using podcast marketing as an integral part of its latest marketing push. With its "Coffee Conversations" program, available as downloadable podcasts, Starbucks exemplifies the creativity that can be used in podcast marketing. Using podcasts is a good way to offer useful information that customers love in a format that is easy [...]