Blog Optimization is an important strategy if you’re running a blog. We’ve compiled a list of 10 must do blog optimization tactics.
Look good- It’s important to invest some money to make your blog look good. Get rid of the default template right away. Ideally get your blog skinned to match the rest [...]
When people discuss all this “social stuff” it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding. Business leaders don’t typically have a lot of extra time to practice and understand a new language. [...]
It’s easy to lump RSS into the blog category, as another way to have people interact with your blog. Subscribers are valuable, and signing subscribers to your RSS feed is important. But here at Internet Retailer Conference 2008 I witnessed a speaker tout the wonderful benefits of Web 2.0 technologies for e-commerce retailers [...]
Word just came through the Feedburner blog that Google is now reporting on subscriber figures. This is a big step forward as marketers and webmasters have had to speculate on what we know to be a growing proportion of readers using Google Reader and Google Personalized Homepage to read blogs.
From the Google Reader blog:
Publishers [...]
Google News is a very comprehensive news aggregation of both news sources (4500 in total), as well as blogs.
Since part 1 of blogging is listening (part 2 being responding), you need to find easy ways to listen to what your customers are saying. Searching the web is an inefficient use of time. Google News [...]
One of the latest content promotion strategies is viral marketing. This is basically a combination of word of mouth marketing with the Internet. You can use RSS feeds and blogging technology to spread your brand image across the Internet quickly. Fairfield County Business Journal reports:
“At companies with less than 100 people, 21 percent are planning [...]
Coremetrics 2007 is the latest release by Coremetrics for online marketing tools. This new version offers advanced tools that work with a variety of Internet marketing tools to evaluate elements such as blogging and RSS technology, podcast marketing, and other online tools in order to help businesses manage their online marketing campaigns. Yahoo Business reports:
"With [...]
Learning how to use all the new online marketing technology can be daunting. However, Capture the Conversation is a new Web site devoted to teaching the basics of the latest Internet marketing tools. Teaching about blogging and RSS technology, as well as social tagging and bookmarking and blog search engines are the goals of this [...]
When it comes to corporate communications, new technology offers a variety of choices. Whether keeping in touch with empoyees, or spreading your corporate message to current and potential customers, it is important to consider your technology options. Mobile phones, PDAs that do it all, iPods, laptop computers and other devices make it easier to stay [...]