It’s easy to lump RSS into the blog category, as another way to have people interact with your blog. Subscribers are valuable, and signing subscribers to your RSS feed is important. But here at Internet Retailer Conference 2008 I witnessed a speaker tout the wonderful benefits of Web 2.0 technologies for e-commerce retailers [...]
So, have you checked your referral stats, gone into Feedburner, and been surprised at how many Google subscribers you have?
You may be nodding or not. It seems to be varying according to niche, but one thing is clearly apparent: for business-related blogs, Google is dominating.
Small Business Trends is reporting that 72% of subscribers, over [...]
An announcement from the eTail Conference suggests that Costco will be moving towards web 2.0 communications.
The past year or two have seen evolutions in the Costco online portfolio. First, putting merchandise up in flyers, next online shopping. Canada’s costco.ca recently came live for online shopping - retailing which includes merchandis in-store as well as [...]
Branding has changed. Word of mouth is more powerful than ever before, and more information is being spread more easily via the Internet. 87% of consumers research products online before their purchase - and some of that research falls into the domain of blogs. [BIGresearch’s June 2006 Consumer Intentions and Actions Survey]
The first step of [...]
Every business has a unique marketing formula that appropriately suits the promotional needs of that company. While there is not necessarily a right and wrong way to approach marketing, there are opportunities that if avoided can prevent a substantial amount of publicity and networking capabilities. Today’s business thrives best on networking and referral-based marketing. Connecting [...]
The truth is out. RSS technology offers a plethora of marketing avenues that simply syndicates more simply. The world is intrigued, engaged, and enthralled by new technology ever since the printing press. The rise of the Internet had a hand in re-familiarizing the public with how wonderful new technology is as a most recent unstoppable [...]
A daily video podcast distributor decides two hosts are better than one for its entertainment show. As articled in Podcasting News, The Public Eye is making changes to its daily video that can be distributed through the Internet, video podcast devices, and RSS technology. The reason for the switch is viewers requested more humor in [...]
Email marketing is becoming fraught with problems. Increasingly sensitive spam filters can block your legitimate email messages. This is where RSS technology comes in. Using direct-to-broadcast RSS marketing, your clients can be kept abreast of your corporate happenings with a little help from RSS communications tools. Joe Dysart points out how helpful RSS technology can [...]
It is already plain to see RSS’s fundamental function in global commerce is marketing promotion. It has risen as a source of updating, tracking, publicizing, and advertising various aspects of the corporations that utilize its technology. RSS is a complete communications tactic for subscribers who genuinely want to hear from a company about various events [...]