When you have a marketing ingredient that is profitable on its own and mixed with other tactical devices, you have an instant recipe for promotional success, regardless of the approach. RSS technology fits this description as it is built for increasing the potential of podcasts, vidcasts, blogs, and other corporate marketing trends, and functions as [...]
One of the ways you can more effectively and dynamically spread your corporate message is to make use of RSS feeds. Really Simple Syndication makes it possible for you to dessiminate information about your company through a variety of channels, in multiple mediums. In an interview with DM News, Steven Edelstein of Fosdick Fulfillment Corp. [...]
Last week I had an email get stopped by a spam filter. I’m sure you have the same problem often. However, because it doesn’t let you know when an email is caught by a spam filter, you have no idea whether or not your email has been received by the recipient.
If you are merely [...]
There aren’t many businesses that can guarantee your messages will get where they are going, but RSS communication is a fool-proof way to communicate with your team and KNOW the message will, in fact, be delivered to your internal blog. And, message archiving means those delivered messages stay searchable for later use.
The way an [...]
Are you tired of spam? Of course you are. Just today I got one of those ‘email test’ spams that used the Bible as their text.
Because of this type of ‘gaming the system’, spam filters often try too hard and block out the good email too.
Why are you still using email to communicate with your [...]
How do you remember who you told to finish the last detail of a project?
Who’s the contact person for your oldest account?
Do you hate it when people pass the buck and you can’t determine who’s in charge of completion?
If so, you need a way to archive your messaging. But how?
An internal blog, specifically for messaging, [...]
You’ve seen the term splog, but do you know what it means?
A splog is defined in the blogosphere at spam+blog. Here are some common splog characteristics that you need to avoid:
Unreadable Keyword UsageTry not to go crazy with the keywords. Yes they are important, but not important enough to get yourself banned by Google [...]
Secure, internal communication IS possible. Email is the method that many people choose, but there are inherent dangers in that choice.
I had the opportunity to speak with Debbie Weil this weekend as part of a podcast on the PodcastRountable. Debbie mentioned working with a financial company that DOES NOT use email.
I know that sounds [...]
Darren Rowse, a prolific business blogger, has some essential tips on un-successful business blogging today:
All you need to do is do the complete opposite of everything they say you should do and within weeks you should be pretty much banned from Google and you can begin the process again with Yahoo!, MSN and any other [...]