What’s Your Target Market?
Look at your demographic target. Who are you trying to reach?  How would you describe them and their habits?

age
sex
income level
education level
hobbies

Now, where to they go online? 
Look for an interactive section of those websites.  Do they have forums?  Chatrooms?  People willing to post and chat are ‘leaders’ and they will promote your [...]

Are you tired of spam?  Of course you are.  Just today I got one of those ‘email test’ spams that used the Bible as their text.
Because of this type of ‘gaming the system’, spam filters often try too hard and block out the good email too.
Why are you still using email to communicate with your [...]

If you truly want to have your internal blog read, you can’t simply set it up and assume your employees will gravitate towards it. A strategy must be undertaken to make it a daily must-read. Continued from Part One.
More than a 5 minute crash course, your employees need to see it in action.  I’d [...]

For the last few years anyone in the tech industry could tell you who the ‘evil empire’ was and why it was known as such.  However, after a hugely successfull blog adoption campaign, utilizing over 1500 bloggers within the company, Microsoft has almost completely overcome the unwanted moniker.
Into this world that has lost an evil [...]