A friend of mine at a software company was lamenting the trouble with email marketing, and how spam has caused an extremely low click-through and open rate. Whether trying to email his own list of customers - which is one of the most cost effective ways to increase sales and get conversions - or renting/buying [...]

I just opened NetNewsWire, and I’ve got 2612 unread news items. Interesting, but not a problem. On the other hand, if my email Inbox bulged with over two thousand messages I’d settle in for several hours of misery.
In NetNewsWire, as in any RSS reader, I can scan newsfeeds’ headlines, and read only the items I [...]