One of the greatest advantages of RSS technology is that it allows you to reach a variety of consumers, including niches markets. And one of those niche markets happens to be Apple users. According to Pheedo, a company that provides RSS advertising, RSS feeds are popular among Apple users:
RSS has become popular among Apple users [...]
Advertisers want to get on the RSS marketing bus, but they don’t want waste their money. Looking at the ROI of an ad is important, but because so much in RSS advertising is about branding and not about conversion (in the beginning), determining the ROI of an RSS as can be challenging.
Today I found an [...]
This company will have a difficult time bringing this car over to the US because if they do, this ad will haunt them.
It was brought to my attention by the Billboardom blog, and I’m sure I am one of hundreds who have seen it so far. It is shocking enough that many more will [...]
ContextWeb may not be as widely used as Google AdSense, but their publishers tend to be much higher profile. Now, their publishers have InfoSeek’s graphical ads to offer up on their site as well.
"The ad
agency market is always looking for us to expand the quality and reach
of our distribution. Partnering with InfoSpace, one of the [...]
Because of the ’stickiness’ that an RSS enabled site creates, you should place a great deal of thought into helping your readers discover your RSS feeds.
Notice how most popular sites put their subscription chicklets (ie Subscribe with MyYahoo! and Subscribe with Bloglines buttons) in the area of the screen as what is referred to [...]
While most people would not be excited to learn more about adertisments, MSN is doing their best to revolutionize advertising. In fact, their China research facility is coming up with some interesting ad products.
The centers were revealed at Microsoft’s adCenter Demofest, where 15 of the projects being developed were shown to MSN and Microsoft [...]
Rebecca Lieb, a ClickZ expert, gives an on-target review of online media activity. She also touches on Ads in Feeds:
RSS Feed Advertising
Every Web site and its brother launched an RSS (define) reader this year, while tech companies raced to populate those feeds with ads. Google’s working on AdSense for feeds; FeedBurner launched a feed [...]
While the vast majority of advertisers and affiliates are honest, it is in your best interest to avoid the bad apples:
The case stemmed from a pay-for-performance agreement–in effect between May 2002 and September 2003–under which Click2Boost agreed to obtain Times subscribers by advertising online. Click2Boost claimed it provided the Times with 45,000 subscribers in that [...]
One of today’s top stories is Yahoo!’s plans to unveil their video strategy at CES this week.
The idea isn’t new. Music videos, Victoria’s Secret fashion shows and the C-SPAN public affairs channel have been available online for years, including on Yahoo.
What’s different now is the convenience. A proliferation of high-speed connections has made downloading [...]
While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms — when you use it to power most of your marketing online.
The key point is that RSS makes various marketing functions work [...]