Looking at this recent report about online car buyers brings back memories of my father who sold cars for a living. Dad would have been a huge fan of blog marketing.

One in five in-market consumers surveyed - approximately 20 percent - said they would likely to buy a vehicle over the internet if such a [...]

A financial advisor and new business blogger that I worked with objected during blog training that he really hasn’t the time to go traipsing around the internet leaving comments on blogs. I asked him how many networking events he attends regularly. A glance at his calender indicated that those activities comprised a far greater bulk [...]

Steve Rubel had a peek into a recently-released 15-page white paper from Forrester Research entitled The ROI of Blogging. It explores various quantifiable ways of justifying the returns on corporate blogging efforts, depending on the objectives of the corporate blog.
The stated objectives being:

Increased brand visibility
Gaining consumer insight
Reduced impact from negative user-generated content
Increased sales efficiency

Basically, the [...]

Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]

Charlene Li, of Forrester, made headlines months ago when she announced the ROI of her blog was $1M. The rest of us were very excited to see such high numbers from such a respected businessn analyst.
She’s recently retracted (or really, restated) that claim, though I still think the ROI for her company was substantial, [...]

Who do you want at your website?  It’s not a difficult question.  What is your target market and what steps are you taking to reach them, if reaching them means delivering them to your website?
Often we use the approach that delivers a large amount of traffic without taking into account whether or not they will [...]

Google finance, one of the latest Google initiatives, is not doing as well as planned.  Hitwise took a look at their market share, as compared to MSN Money and Yahoo! Finance.
Their share is not good, but then they ARE the newest member in the financial arena.  As much as MSN is lacking in search, it’s [...]

From where does your traffic originate?  You should have no problem finding out that by looking at your Usage Statistics within the Administration heading inside your Blogsite.
According to Master Snitch, highly trafficked blogs are of several blogging styles.
Just as there are different styles of investing, there are different approaches to traffic generation. Aside from the [...]

It’s always interesting to read these debates, especially when you get concrete niche examples like this one:
By the time the cards were designed, printed, and stacked in Gompertz’s Montana barn, it was too late to arrange for wholesale distribution or grab any of the premium online-ad spots for his newly launched Chrismukkah.com site.
Luckily, a Chrismukkah.com [...]

Google announced today they are separating their search ads and their contextual ads into different units.  That’s not to say you can’t continue to combine them, however, you will now have a chance to experiment with both models independently and track ROI on each platform.

In the past, Stewart said, some search engine marketers were able [...]