Warning: this is a rant - a rant to small retailers.

It’s called blog marketing people! It’s called search engine optimization! It’s called optimizing for local search!If you small retailers practiced it, finding you would not be akin to finding a needle in a haystack.
Missing in Local Search
I’m looking for unique baby gifts. I have a [...]

A local skate board retailer is interested in how search engine visibility and optimization will cross over to mobile web. What modifications will he need to make to his blog and site? He is wise to express interest given that his users are heavy mobile users.
Though this area of SEO is evolving, there [...]

The technology that promotes your site, i.e., blog site platforms, XML/RSS, podcasts, videos, etc., is always subject to change. Certainly, if you have been exploring the possibilities of blog marketing for your small business, you no doubt have read about Google’s transition to universal search and the growing emphasis on vertical search, suggesting [...]

RSS Marketing Strategies point to RSS as a superior way of getting your “transactional” (i.e. “buy this”) messages out than e-mail does.
That wise perspective is offered by Rok Hrastnik, author of the new e-book entitled Unleash The Marketing and Publishing Power of RSS.
Rob writes that, “it’s time to take on e-retailers, online service providers and [...]

<Shameless plug> I’ll be at two Forrester events later
this month that you (or your colleagues) maybe interested in attending.
Social
Computing Boot Camp: Tapping Into The Power Of Empowered Consumers. This
is a small format (between 20-40 people) where participants learn how to
implement social technologies like blogs, RSS, social networking, and
podcasting within the marketing organization. This day-long [...]