Adweek covered a recent study conducted by Universal McCann that shows some interesting things about US consumers and social media. The survey was a repeat of one done in September 2006 by the research firm. The second survey showed that the number of survey respondents who regularly read blogs jumped from just over 50 percent [...]
Blogging has been around for a decade or more and businesses are beginning to see the value of blogging as a marketing technique. In the Internet age, businesses are now beginning to see the value in blogging and working with bloggers to promote products. Many consumers turn to blogs when seeking out information and product [...]
You may have just started a business or you may have been in business for a long time. Either way, in today’s economy, you’re looking for effective strategies for growing your business. It’s no secret that growth will help your business thrive, but that’s much easier said than done in a lagging economy – especially [...]
Now available — Forrester podcasts! These free podcasts focus specifically on interactive marketing and feature and feature a series of interviews with analysts and industry leaders who spoke
at our Consumer Forum in October. Note that we are currently testing this new medium and we’re trying to figure out what works, what doesn’t. So we’d [...]
Happy New Year! Although just barely two weeks into it, it already feels….well, not quite old but more like "broken in".
Before you read too much further, don’t think that "new adventures"
means that I’m leaving either Forrester or this blog. I’m thoroughly
enjoying both but I’m going to be up to something new this year as well.
I’m [...]
Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]
I’m in Chicago at Forrester’s Consumer Forum this week, where the theme is "Humanizing The Human Experience". We have an event blog up and running, featuring two bloggers — Marianne Richmond and Christopher Carfi — as well as two Forrester researchers, Sarah Rotman Epps and Chloe Stromberg. For those of you attending the Forum, it’s [...]
You spend a great deal of money in research and development every year. But that data can’t be efficiently distributed without RSS.
Put your white papers, your demographic data, your product research, and competitor analyses on a research feed. Now your public relations department, your sales force, and your board can all benefit from your research [...]
If you’ve ever wished you had a way to find out what your biggest competitor was doing online, RSS is the answer for you. As far as intelligence on your competitor, you could subscribe to their blog, but Intelligence Channels offer you so much more..
Private Intelligence ChannelsReal-Time Market Intelligence
Private intelligence channels work similarly to public [...]