When considering all aspects that will make your blog more visible in search engines, link building should be on the list, if not close to the top.  According to Wikipedia, “Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of [...]

Looking at this recent report about online car buyers brings back memories of my father who sold cars for a living. Dad would have been a huge fan of blog marketing.

One in five in-market consumers surveyed – approximately 20 percent – said they would likely to buy a vehicle over the internet if such a [...]

If you would like an example of business blogging done right, you need not look any further than Southwest Airlines. Not shy to dip into the technology, they offered their customers a widget back in 2005. (We talk about widgets here and here). You may have had experience with it. Placed on your desktop, it [...]

As a followup to my post yesterday about the incident on the Jobster CEO’s blog, I found a great post from Andy Beal on how to manage your reputation online.
The first step is to find out what others are saying about your brand.
• If possible, monitor hourly as early action is crucial.
• Create custom RSS [...]