When considering all aspects that will make your blog more visible in search engines, link building should be on the list, if not close to the top. According to Wikipedia, “Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of [...]
Looking at this recent report about online car buyers brings back memories of my father who sold cars for a living. Dad would have been a huge fan of blog marketing.
One in five in-market consumers surveyed - approximately 20 percent - said they would likely to buy a vehicle over the internet if such a [...]
If you would like an example of business blogging done right, you need not look any further than Southwest Airlines. Not shy to dip into the technology, they offered their customers a widget back in 2005. (We talk about widgets here and here). You may have had experience with it. Placed on your desktop, it [...]
As a followup to my post yesterday about the incident on the Jobster CEO’s blog, I found a great post from Andy Beal on how to manage your reputation online.
The first step is to find out what others are saying about your brand.
• If possible, monitor hourly as early action is crucial.
• Create custom RSS [...]
Microsoft has landed itself in hot water, again, among the blogosphere and public in general after it offered to pay a blogger to edit certain Wikipedia articles in their favor.
Wikipedia is a collaborative encyclopedia - anyone can add or edit almost anything on the site. The chaos of such a method is maintained in [...]
Depending on your chosen field, becoming known as an expert varies in degree of difficulty. However, in most cases, your expert status depends on:
Your Own View of YourselfIn other words, the words you use to describe yourself are often taken at face value. If you think you are an expert on your topic, say it!
Google’s [...]
It used to be called "getting ink." Now, with so much communication going on online and so many purchasing decisions being heavily influenced by online research by consumers — rapid response to discussion on the internet regarding your company, competitors and market opportunities is vital.
Whether you’ve hired a marketing professional outside your firm or [...]
The interface you use speaks volumes about the company you are promoting. Unfortunately, Blogger has gained a reputation for being the RSS publishing site that can’t get their spam-blogs under control.
"This morning, I had 67 matches for the term which is really unusual. Looking at the results painted quite a picture. It looks like [...]