If you’re new to business blogging and blog optimization, try developing a limited set of keywords that you can use frequently in your posts. General keywords won’t produce a satisfying search engine result. You’ll need to find descriptive keywords that lead your readers directly to your blog. It’s much better to reach a small [...]

You know that you need to promote your blog, and you know about blog directories and catalogs, but you’re looking for other ways to build links. Blog promotion isn’t limited to directory listings. You can use other avenues to build permanent links to your blog and to your site.
First, look at your business. What do [...]

There’s a nice interview with Matt Cutts on 4Holteliers.com. Matt Cutts is in charge of Google’s Web Spam team, and in the interview, he talks about using your Web site to reach your target customer. As a little bonus, the site has posted the 20-minute video version of the interview as well. It [...]

By now, you know the importance of keywords in search engine visibility and blog optimization, but you may not be as certain when it comes to choosing keywords. The more descriptive your keywords are, the more likely you are to reach the audience you’re looking for.
When it comes to generating keywords - those terms [...]

RSS marketing strategies can enable your clients to subscribe directly to information on your Web site. RSS marketing is an efficient communications tool in a comprehensive strategy to improve search engine visibility.
An RSS marketing strategy will supply your customers with the latest information about your business. You provide an RSS feed on your Web [...]

When you take up the gentle art of business blogging, there are a few steps you can take that will assist you with optimizing your blog. Blog optimization ensures that your blog reaches the market segment you’re speaking to.
Whileblog optimization is different than search engine optimization, you will use some of the same techniques [...]

What comes to mind when you hear the word blog?  Is it a bunch of words on a web page, ideally expressing a message of some sort to the reader?  That is what many people first think of when they hear this word, and, initially, this is what many first time blogs are comprised of.  [...]

I ran across an interesting blog post about the value of blogging. The post is from Rick Spence, a marketer and blogger in Canada. Although his post is long, it’s worth the time to read it. He details why business blogging is so effective and what it will and won’t do for [...]

At the Future of Web Apps (FOWA) conference last week, WordPress founder Matt Mullenweg threw around some interesting numbers and provided some cautionary advice to corporate bloggers.
The interesting statistic he provided is that WordPress supports more than 2.5 million blogs. That’s a huge number, but it doesn’t distinguish between corporate bloggers and personal bloggers. [...]