Business blogging shouldn’t ever be confused with advertising. They’re two different animals with two different goals. The goal of advertising is to raise awareness. The goal of business blogging is to develop a long-term relationship with a consumer based upon an area of mutual interest.
If you’re using your blog like an advertisement, chances are good [...]

There’s no way around it: blogging takes time. When it comes to blog marketing, one question that comes up a great deal is authenticity. Can a blog authored by a professional writer achieve the same authenticity as one written by the CEO?
Yes. The perspective of the writer may be different, but that’s true regardless of [...]

One of the mistakes bloggers make concerns the frequency of their posts. Your blog traffic will increase substantially if you post consistently. Some bloggers choose the daily posting schedule; others post less frequently, but still manage to maintain a regular posting schedule.
Your best bet is to be consistent, regardless of the posting schedule you [...]

What is the difference between a search engine and an RSS feed? Search engines and RSS feeds are two different tools work together - like a set of gears - to drive different parts of your marketing strategy. A solid approach uses both search engine visibility and RSS marketing to get visitors to a site [...]

To make the most of business blogging, you’ll need to commit some time and energy toward learning good blogging techniques. While your blog content should focus on your audience, you’ll want to stay mindful of the opportunities you’ll have to promote, optimize and market your blog.
A good training course can help you recognize and manage [...]

Last week, I talked about the value of enabling comments on your blogs. Comments from readers are like gold because they can tell you how well you’re reaching them with your message. Leaving comments on other blogs is likewise valuable, not only as a blog promotion tool, but also as a way to keep up [...]

You want to start business blogging but you don’t know where to start. You have ideas for blog marketing but you don’t know how to translate them into an actual product. You know that business blogging can improve your search engine visibility and provide real value to your customers but you don’t know what to [...]

Business blogging takes time, effort and occasionally, a thick skin. One of the most valuable aspects of business blogging is its ability to put you in direct contact with your customers. Just remember that your customers also want to be in contact with you, too.
A great way to encourage that kind of customer communication is [...]

There’s a great article that appeared in the Toronto Globe and Mail over the weekend about business blogging and its corporate value. The article explores some excellent points about the value of blog marketing from the perspective of Jim Estill, a Canadian blogger and the CEO of Synnex Canada, Ltd.
He points out that [...]