As you will likely read just about anywhere, blog promotion is such an important aspect of having a blog.  Getting your blog out into cyberspace for all potential customers to read and enjoy is a step closer to getting more business.  But once it is out there, how do you know how well it is [...]

What comes to mind when you hear the word blog?  Is it a bunch of words on a web page, ideally expressing a message of some sort to the reader?  That is what many people first think of when they hear this word, and, initially, this is what many first time blogs are comprised of.  [...]

The content that you opt to include within your blog must be a perfectly planned, blog marketing strategy.  When a customer first lands at your website, the percentage of them that specifically came to utilize your offered service is small.  Instead, some were linked there from a search engine query based on a keyword you had [...]

Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]

A press release announcing the world’s first pharmaceutical podcast just illustrates the point that you don’t have to market to sell something.  While that seems odd, and even contradictory, consider that consumers no longer want to be talked at or sold to, rather they want to be the chooser, and if you can educate them, [...]