A local skate board retailer is interested in how search engine visibility and optimization will cross over to mobile web. What modifications will he need to make to his blog and site? He is wise to express interest given that his users are heavy mobile users.
Though this area of SEO is evolving, there [...]

RSS Marketing Strategies point to RSS as a superior way of getting your “transactional” (i.e. “buy this”) messages out than e-mail does.
That wise perspective is offered by Rok Hrastnik, author of the new e-book entitled Unleash The Marketing and Publishing Power of RSS.
Rob writes that, “it’s time to take on e-retailers, online service providers and [...]

That old banner ad isn’t working.  Your prospective customers are ad-blind to what they see daily.  Sometimes you have to change things around.
Slate.com is carrying JCPenney ads today, and nothing else.  The entire site is outfitted with the JCPenney ads and the company has created a specific landing page for those ads, partially to [...]